"Probably the best wish for a dreamer: Be underestimated", 잫읻 젤지옥루
Posted on May 30th, 2014 No comments
Employees who are responsible for selecting and/or approving candidates for featured apps for store regions has no context-related experience or imagination. They also are under pressure of heavily invested companies which causes them to ignore exactly the same UI design.
A real example without comments:
They expect the play and the pause buttons to be located at the top right of the screen for a multimedia player application and they say that putting those buttons at he lower center of the screen prevents app from being featured. The app I am writing about is heavily internationalized and localized.
On the other hand, a competitor app which has a big team, got heavily funded and which is not localized and internationalized enough, is chosen for a region that it is not even that popular. This competitor app, by the way, has the exact UI design and uses the same location for the same features.
Proven by the facts, head of Play Store does not care about the real quality or the trends, behaviours of the users of the related store region. I have learned all of these by chatting face to face.
It really seems like all these selections on Google Play Store are mostly political, strategical (based on USA partnerships).
If the head says these, it’s basically over.
He said getting 1 million downloads for my new app is surprising and he said I should be happy enough by still getting 1 million downloads while the competitor is GLOBALLY shown as featured on all store regions. I proved that with features, ratings, stability and the quality of the main functionality, my application beats the competitor but I was just ignored by a huge smile as I am fighting with a company which has a logo in their official presentations and which is a USA based company.
Kind Regards to the head.. My app has been beating the competitor app since the beginning and getting featured by Apple and Microsoft.
How you look at developers (face to face too) is not elegant. (I saw it wasn’t just me) This may not cause you to loose many apps, but this is going to make you loose respect and respect is everything. I hope this fact makes sense for you too.
I can’t write enough about this…
Yes my apps are never going to have chance for being featured from now on. Believe it or not I do not care it anymore and I am never going to put play and pause button at the top-right of the screen while all other mediaplayers are (even those created directly by Google) centering those buttons at the lower part of the screen. To talk about UI guidelines, you really have to experience it for different contexts. This seems a very big problem for regions out of USA, for developers in USA those of whom work hard to bring incredible work to compete in store without getting any investment.
Learn with Google, Istanbul, Turkey.
Posted on May 30th, 2014 No comments
Yesterday, Google officially told in Istanbul, Turkey: Functionality is irrelevant while determining featured apps for a country. UI is everything for an app to get featured. Only apps with the perfect graphics or the app that was somehow partnered with Google will be selected. It is said that only 1 single Turkish app was selected by Google. Google says that they have to fill the screen with apps featured in USA if there are no cool looking apps in Turkey or in any other country.
This idea breaks competition between apps and demotivates developers. It is also just a show-off of Google employees.
As a side note: Microsoft and Apple do this localization of application store contents in a better way. Microsoft > Apple > Google
Google may be right. But as a user on and a developer on all these platforms, I do want to see local content. I care less about apps mainly created for other regions of the world. I would prefer badly designed local content than perfectly designed foreign content.
Assume that Google is perfectly right about what they are doing. In that case it is obvious that there is a common and a big problem related to UI guidelines or how they get interpreted by designers and developers; as only 1 single app was designed ‘that good’ from all of those applications, developers and companies. When compared with Apple and Microsoft, almost all of the apps are from the local region.
Posted on May 22nd, 2014 No comments
This is a frequently asked question related to my product RADYO. Most of the people who ask this question are either software developers or they work in a company which includes a software department.
This post is far short than you can imagine.
Here are the answers:
- Every product may be an application but not every application be a product.
- A product’s name, under normal circumstances, cannot be internationalized. (There are exceptions to this like “Coca-Cola” (not the company, the bottle) is renamed to “Koka-Kola” in Turkey for a limited or unknown duration.)
- Why the Turkey originated jean company “Mavi” is not selling as “Blue” in USA?
- Why Facebook is not named “Yuzkitabi” in Turkey?
Ask your self about what is the difference between an application that is not a product and an application that is also product. You may still think that every single application is indeed a product, please let me know about your theory and share me the details of why every single application is exactly similar to a bottle of Coke, a jean, a car.